‘All-you-can-travel’ subscriptions are rising: Are jet-setters sold on these exclusive memberships?

Companies across the tourism industry have started offering travel subscription programs with membership benefits ranging from exclusive discounts on accommodations to ‘unlimited’ air or sea travel for lower-than-usual prices. 

These all-you-can-travel offerings sound like an exciting opportunity, and for travellers like Marius Bittner, it’s an easy scheme to take advantage of. 

“Since I purchased the Wizz Air ‘All You Can Fly’ pass in December, I’ve taken 12 flights to destinations like Sevilla, Rome, Paris, London, Prague, and Vienna.”

The YouTuber, who streams under username TheLensNomad, shared his initial thoughts on the budget airline’s 12-month membership program shortly after his first journey. Bittner travelled from Vienna to London, then from London to Prague. 

Bittner’s not the only traveller taking advantage of the program. A spokesperson from Wizz Air told Euronews Travel that the first set of memberships sold out within 48 hours of its debut in August 2024. 

While the airline claims that travellers have booked their preferred flight over 90 per cent of the time, the YouTuber told his followers that the program has its obstacles. 

“The booking process has generally been straightforward through the dedicated website, though planning the trips can be a bit tricky.” 

Wizz Air’s website states that the pass is applicable for 780 routes across 53 countries, although domestic flights within Italy are not included. Seats are subject to availability, which is an essential clause as the booking window only extends from 72 hours to three hours prior to departure. 

Bittner claims that this limited window makes it harder to secure preferred accommodation in popular tourist destinations, such as Iceland. He also mentioned other