All-Stars and further TV details revealed at Tailteann launch

Players from 15 of the 17 counties that are set to compete in the inaugural Tailteann Cup were present at Croke Park on Monday afternoon as further details of the competition's promotional push were revealed.

New York and London representatives aside, every team was on hand – some by players yet to play at the Dublin venue - as GAA president Larry McCarthy confirmed that there will be an All-Star team selected from the new senior football tournament at the end of the season.

Details of the All-Star team, such as its official name, are yet to be decided, but organisers are confident that it will add extra motivation for those competing to fully embrace it.

It had already been confirmed that RTÉ would be covering the semi-finals and finals, and further to that GAAGO will stream a preliminary round game, a round one game and two quarter-finals with those matches available to both the domestic and international market.

Highlights will also feature on The Sunday Game and on TG4 on a Monday night.

The GAA’s in-house promotion will also include a Team of the Week, in-game digital clips from televised games and a Monday round-up package.

How the tournament has been marketed has long been held up as one of the key deciding factors in whether or not this tier-two competition will be accepted, and McCarthy is confident that it will take off.

"This is an historic day for the Association," he said.

"It is rare that the GAA announces new competitions at inter-county level but that's precisely what we’re doing today here at Croke Park in the company of some of the players who will be competing in it.

GAA President Larry McCarthy has high hopes for the Tailteann Cup and believes that the local rivalry factor will give it an edge. #RTEGAA