AI-powered technology to offer interactive live shopping for fans during NFL games

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Last year, the NFL announced Prime Video landed the streaming rights to the league's inaugural Black Friday game. The game between the Aaron Rogers-led New York Jets and the Miami Dolphins kicks off Nov. 24.

The game between two AFC East division foes will coincide with one of the busiest shopping days of the year in the U.S. Amazon's Prime Video service will allow non-subscribers to watch the highly anticipated matchup.

Granting access to potentially millions of additional football fans presents an opportunity for viewers to participate in exclusive live shopping deals. 

Artificial intelligence is expected to create a seamless experience for fans, who can engage with interactive shopping.

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The stadium merchandise store ahead of the NFL London 2021 game between New York Jets and Atlanta Falcons at Tottenham Hotspur Stadium Oct. 9, 2021, in London.  (Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images)

Last year, Amazon launched a fan-specific store page called "TNF Central" that made "Thursday Night Football"-themed merchandise and other NFL-branded merchandise available for purchase.

Shopping software company AiBUY said the company conducted consumer research ahead of the 2023 NFL season, and the data revealed the majority of sports fans in the U.S. want to engage with a live shopping experience.

WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

AiBUY's research also found 44% of sports fans in the U.S. and 55% of Gen Z sports fans would consider buying tickets, merchandise, collectibles, etc. while they livestreamed a game.

The stadium merchandise store at Tottenham Hotspur Stadium