AI-driven video company Snipitz to deliver innovative viewing experience for fans during sports broadcasts

College students Tabatha Fajardo, Jay Ram and Kyra Varnavas give their take on the development of AI in the classroom on 'The Story.'

Sports fans are being introduced to multiple uses of artificial intelligence as they tune in to watch their favorite players and teams.

Video-assisted technology helps referees make calls. Thousands of cameras were tracking the action across multiple stadiums during last year's World Cup. Teams across all the major U.S. professional sporting leagues rely on algorithms to gather data points on ticket sales. And motion sensors are attached to balls and hockey pucks.

But one thing that has mostly remained the same is how sports fans consume live sporting events. 

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Whether someone decides to stream a game on a phone or watch on TV, fans are generally subject to watching how the broadcaster decides to present the game.

But now an AI-driven video engagement company is looking to disrupt the sports viewing experience. Snipitz is putting the power of the broadcast in the hands of fans.

A logo on the first hole during the second round of the LPGA Legends Championship Chofu Cup at Shimonoseki Golden Golf Club Sept. 13, 2018, in Shimonoseki, Yamaguchi, Japan.  (Ken Ishii/Getty Images)

"If you just consider a video player whether you're watching your television set or you're watching something on your phone … since the beginning of broadcast in general there has been zero effort put into any development as far as the UI, UX is concerned as it wraps around the video player." Snipitz CEO Denny Darmo told Fox News Digital.

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The user experience design, also