Adidas swimsuit ad draws backlash for 'erasing women': 'This seems coordinated'

‘Outnumbered’ co-host Kayleigh McEnany criticizes Adidas and other large companies for ‘erasing’ women from their branding as Adidas launches its ‘Pride’ swimsuit.

"Outnumbered" co-host Kayleigh McEnany expressed concern Thursday over "the speed at which" companies are going "woke." She reacted to a new Adidas ad that used a male model to showcase a women's swimsuit.

RILEY GAINES, NANCY MACE AND OTHERS RIP ADIDAS OVER WOMEN'S BATHING SUIT MODEL

KAYLEIGH MCENANY:Riley Gaines is saying you're erasing women and that is what is happening. Women are being erased from pop culture, from society, from commercials. But what's striking to me is the speed at which it's happening and the rate at which it is happening. … Bud Light, Adidas, every day we're talking about a new company. College sports, elementary school classrooms, our government. And I want to know why it's all of a sudden happening. I'm just going to pose a question: is there some central, nonprofit somewhere that's coordinating this? Like we saw with climate change? Washington Examiner, that explosive report of all these little organizations being funded by one big one? Because this seems coordinated. I'm sorry, I wish a reporter would do some digging on that. 

Former NCAA swimmer Riley Gaines spoke to Congress on Tuesday about an incident on April 6, 2023, when she claims to have been held for ransom at San Francisco State University. (Homeland Security Subcommittee via YouTube) (Homeland Security Subcommittee via YouTube)

Riley Gaines, a former NCAA swim star who has turned into an activist to keep women’s sports fair and equal, and Rep. Nancy Mace, R-S.C., were among those Wednesday who took issue with the model advertising a woman’s Adidas swimsuit as part of