4 ways the Saudi Pro League revolution is shaping football globally

Cristiano Ronaldo’s move to Al-Nassr in the Saudi Pro League has not only reshaped the sports landscape but also redefined transfer windows in the dynamic and ever-evolving world of football.

This groundbreaking signing, which took place at the end of last year, has made Saudi Arabia one of the most attractive destinations for players.

Here are four ways that the current influx of superstar players is having an impact on the sport globally.

Elevation of Saudi Pro League profile

Ronaldo’s departure from the English Premier League sent shockwaves through the footballing world, upending transfer dynamics.

His move has opened the door for other high-profile transfers to the Saudi Arabian league. Renowned stars including Ballon d’Or winner Karim Benzema, N’Golo Kante, Ruben Neves, Kalidou Koulibaly, Edouard Mendy, Marcelo Brozovic, and Jota have all confirmed they will be playing in the Kingdom, with Roberto Firmino recently joining their ranks.

Ronaldo’s transfer has had an impact beyond the pitch, as former Liverpool star Steven Gerrard has been appointed as the manager of Al-Ettifaq.

Ronaldo stated earlier this year that the Saudi Pro League can be among the world’s best in five years if more top stars sign up. This prediction is gradually turning into reality.

Sponsors embrace the SPL

The appeal of the Saudi Pro League extends beyond football players, captivating even global sporting firms. Notably, Puma is designing kit for Al-Hilal’s men’s and women’s football teams, starting from the upcoming 2023-2024 season.

Additionally, Al-Nassr has formed a partnership with Nike, making them their new clothing manufacturer and further amplifying the league’s global impact.

Surging attendances, world attention

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