2024, year of the deepfake? Artificial intelligence and the changing face of politics

In content moderation, there’s moderation and then there’s the content. If 2023 was the year that AI went mainstream with ChatGPT, will 2024 be the year that deepfakes swing elections? A big year of campaigning awaits in Europe, India and the United States. For instance, the EU's new AI legislation calls for the labelling of realistic-looking artificial content. Will it be enough?

Regulators will always be one step behind innovators. In this case, will it be enough? Will citizens demand answers or simply trust what's in their timeline?

Produced by Alessandro Xenos, Guillaume Gougeon and Juliette Brown.

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