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LONDON: Oman Air signed a three-year sponsorship deal to become the global airline partner of Chelsea FC this week. As part of the tie-up, and to mark the national carrier’s 30th anniversary, the partnership will feature co-branded livery, joint promotional content and corporate social responsibility campaigns.
RIYADH: The National Security Services Company, owned by the Public Investment Fund, on Tuesday signed a three-year sponsorship contract with Saudi Arabian football club Al-Ittihad that includes mutual commercial and marketing rights between the two parties.
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Ferran Soriano insists Manchester City have done 'nothing out of the ordinary' as the Treble winners announced a new sponsorship deal that will help them smash the British record for revenue.
UEFA's investigation into Manchester City concluded that two £15million (€17.5m) payments from a broker was funding from the club’s owners disguised as sponsorship revenue.
BERLIN : Germany's Bayern Munich will not renew a much-criticised sponsorship deal with Qatar Airways after it expires at the end of June, the Bundesliga champions said on Wednesday.
Tourism developer Red Sea Global on Thursday said it has signed a sponsorship deal with Saudi Arabia’s Al-Ahli Football Club.
Aston Villa's new front-of-shirt sponsorship deal with an online betting firm is a "cynical attempt" at financial gain and ignores concerns about gambling sponsorship in sports, the Aston Villa Supporters' Trust (AVST) said on Thursday.