Al-Nassr signs platinum sponsorship deal with Public Investment Fund-owned company

RIYADH: Al-Nassr Football Club, the runners up in the Saudi Pro League this season, signed a platinum sponsorship agreement on Thursday with King Abdullah Financial District Development and Management Company. Under the deal, the logo of the Riyadh-based company, which is wholly owned by the Public Investment Fund, will be displayed on the first team’s shirts for the next three seasons, according to a media statement.

The brand will also feature prominently across the club’s digital platforms, at the stadium, and on team merchandise and promotional materials. The agreement was signed by Al-Nassr CEO Ahmed Al-Ghamdi and Gautam Sashittal, the CEO of the company, in the presence of board members and executives from both organizations.

“Through this partnership we aim to be drivers of transformation in the sports realm within the Kingdom, fostering a dynamic ecosystem of success, innovation and fan engagement,” said Al-Ghamdi. Sashittal welcomed the partnership and said authorities in the Kingdom have set ambitious goals and that both organizations, which he described as “game changers” in their respective sectors, are important enablers for efforts to achieve them.

“Over 80 percent of men and women in the Kingdom play, attend or follow football, making this the most important arena for public engagement and the development of health and well-being initiatives,” Sashittal added. “By the end of 2030, 40 percent of people in the Kingdom will be practicing sports or physical activities on a weekly basis.