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RIYADH: The Saudi Tourism Investment Co., or ASFAR, a portfolio company of the Public Investment Fund, has announced a sponsorship agreement with Al-Hilal Saudi Club, one of Saudi Arabia’s premier football clubs. The sponsorship deal, which will run for three seasons, reflects ASFAR’s commitment to promoting Saudi football and supporting the sports sector.
RIYADH: In a bid to affirm its presence in the minds of football fans across the world, Saudi Arabia’s newly launched airline Riyadh Air has signed a multi-year sponsorship deal with Spanish club Atlético de Madrid.
A West Lothian roofing company has renewed a sponsorship deal with Livingston Football Club for a further two seasons.
Livingston Football Club and Tony Macaroni have announced an extension to the long-standing partnership deal between the club and the Italian restaurant chain.
Nigeria’s biggest promoter of traditional boxing, Dambe, African Warriors Fighting Championship (AWFC), has signed a sponsorship deal with the world’s leading crypto betting outfit, Stake.
JEDDAH: Al-Nassr Football Club has garnered a major three-year gold sponsorship deal with AROYA Cruises.
Nike announced Monday that it will permanently cease its sponsorship of Hockey Canada in the wake of its handling of a high-profile alleged group sexual assault case.
MPs have voiced their criticism of Blackburn Rovers and other sports teams for promoting vape companies through sponsorship deals. During a Commons children and vaping, Conservative chairman of the Health and Social Care Committee Steve Brine took an angry swipe and called on the Lancashire club to "look themselves in the mirror.