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The e-auction for the media rights for the Indian Premier League (IPL) for the years 2023 to 2027 began on Sunday. There are four specific packages in which e-auction will be conducted or 74 games per season for a five-year period from 2023-2027 with a provision of increasing the number of matches to 94 in the final two years.
The highly-awaited media rights auction for the Indian Premier League is likely to see four bidders including Viacom18, Disney Star, Zee and Sony. The successful bidders will have the rights to broadcast the matches. The e-auction for the media rights from 2023 to 2027 will be held on June 12. "Four firms have been shortlisted for bidding as they filed their final bids and soon we will reveal the name of winner. The four shortlisted are Viacom 18, Disney Star, Sony and Zee," a source told ANI.
Jeff Bezos and Mukesh Ambani for acquisition of one of world's costliest sporting properties won't materialise now as OTT giants Amazon on Friday pulled out of IPL media rights bidding, scheduled to start on Sunday. Reliance Industries Limited owned Viacom18 is considered to be one of the strongest contenders both in TV and digital space. Bezos-funded Amazon was expected to be one of the biggest bidders in digital space but pulled out of the race without revealing the reason.
Amazon will not bid for rights to telecast India's premier league cricket, projected to be worth more than 500 billion rupees ($6.4 billion), a source with knowledge of the company's plans said on Friday. The decision comes just two days ahead of the bidding for the television and digital broadcast rights of the hugely popular Indian Premier League, a two-month tournament that usually takes place every April and May.
Online retailer Amazon has pulled out of the bidding race for the Indian Premier League media rights for 2023-2027 cycle, sources told NDTV on Friday. Amazon's pull out means the likes of Mukesh Ambani's Reliance, Disney and Sony Group among others are in the box seat to win the rights to broadcast the cash-rich league.
Indian Premier League (IPL) media rights auction starting Sunday is not about the price at which you win it. It's about the price at which you let it go. In that lies the answer to who will end up winning the bouquet of cricket's most coveted rights anywhere in the world. Every bidder that logs in for the e-auction process beginning this Sunday will have drawn up an exit strategy. That will mean, every bidder will bear a figure in mind beyond which the company will say 'it is not worth it". This process will keep repeating until all players exit and only one bidder (or two, maybe) will remain. 'So, you see, an e-auction becomes a fascinating process by itself because it's not about the price at which you think you can take it away. It's the price at which you stop and say, 'I can't go any further' that makes all the difference. The higher that limit you set for yourself, the more you move closer to grabbing it," a top industry executive tells TOI. 'Nobody will tell you this now, because nobody will talk and frankly nobody knows what that magical figure might be. But wait for the auction to get over and every single bidder who hasn't won it will remind you that the price at which it eventually went was not worth it. That will be the case because they did not see value in it," he adds. Here's an attempt, after speaking to top select industry executives and number-crunchers, to see what kind of value can this auction process derive.
BCCI, looking to sell media rights for the Indian Premier League (IPL) on television and the internet over the next five years, concluded a mock auction for potential bidders on Monday. The cricket board carried this out over the period of four days to get the bidding players accustomed to the e-auction process, a relatively new concept for many.
BCCI over Rs 50,000 crore, has also attracted interest from international broadcasters like Sky Sports UK and South Africa's Supersport, who have reportedly picked up bid documents. Some of the known names that have already picked up the ITT (invitation to tender) are Viacom-18, Zee Entertainment (allowed after withdrawing cases against BCCI), Sony, Dream11, Star (current rights holder), making it an intense battle.