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IPL media rights auction 2022, Board of Control for Cricket in India (BCCI) president Sourav Ganguly said that the event shows how strong the game is in the country. The TV and digital rights for the 2023-2027 cycle went to Star India and Viacom18 respectively for a whopping Rs 48,390 crore for 410 matches at e-auctions on Tuesday.
BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping 48,390 crore ($6.20 billion) through IPL media rights for a five-year period, starting 2023. While Disney Star retained their Indian sub-continent TV rights with a figure of Rs 23,575 crore (Rs 57.5 crore/game), the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance backed Viacom18, which also won the non-exclusive Package C, paying another Rs 2991 crore. IPL Media Rights Auction:AS IT HAPPENED
The IPL Media Rights e-auction is over and Board of Control for Cricket in India (BCCI) secretary Jay Shah took to Twitter to announce the details of the new valuation of the lucrative Indian Premier League. The Indian cricket board has managed to rake in more than 48 thousand crore rupees through this auction for the next five year cycle of the league from 2023 to 2027. This is almost three times the amount it had received for the previous 5-year cycle.
India's cricket board said Tuesday it has sold the broadcast rights of the IPL tournament for the next five seasons to global media giants for an eye-popping $6.2 billion.
BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping 48,390 crore ($6.20 billion) through IPL media rights for a five-year period, starting 2023. While Disney Star retained their Indian sub-continent TV rights with a figure of Rs 23,575 crore (Rs 57.5 crore/game), the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance backed Viacom18, which also won the non-exclusive Package C, paying another Rs 2991 crore.
Indian tycoon Mukesh Ambani has seen off competition from global media giants to bag the rights to stream the IPL for 2.6 billion dollars, a source at India's cricket board told AFP on Tuesday. Star India meanwhile, owned by US behemoth Disney, retained the television rights for the next five seasons of the Indian Premier League, one of the world's most-watched sporting events, media reports said. Together the two deals are reportedly worth about $5.65 billion, dwarfing the $2.55 billion that Star paid in 2017 for digital and TV rights for the previous five seasons of the annual two-month T20 contest.
Disney Star won the coveted IPL Indian sub-continent TV rights for a whopping Rs 23,575 crore while Viacom18 grabbed the digital rights with a bid of Rs 20,500 crore at the media rights auction on Monday. The BCCI is set to laugh its way to the bank after selling its IPL TV and digital rights for the Indian sub-continent for a combined amount of Rs 44,075 crore, making it one of the richest entities in the sporting world. "Star has retained Indian TV rights of IPL for next five years while Viacom18 has got the digital rights. The combined per match value only from Indian TV and digital rights per game is 107.5 crore. With these bids, monopoly of one broadcaster in IPL ends," a senior BCCI functionary told PTI on the condition of anonymity.
IPL TV and digital rights for the Indian sub-continent for a whopping Rs 44,075 crore, making it one of the richest entities in the sporting world. As per information received, Package A (Indian subcontinent TV Rights) for 410 IPL matches across five seasons from 2023 to 2027 has been sold for Rs 23,575 crore, which is effectively Rs 57.5 crore per game. As it happened: IPL media rights auctionHowever, it is the Indian subcontinent digital rights that stole the thunder with Rs 50 crore per game being offered by one of the bidders after the winner of Package A challenged them.