Viacom18 Bags Packages B And C As IPL Digital Rights Rake In More Than TV: Sources
It has been a big pay day for the Board of Control for Cricket in India (BCCI) as the lucrative media rights for the Indian Premier League has raked in the expected billions for the cricket board. After the fate of the all important packages A (TV rights) and B (Digital rights) were decided on Monday, broadcasters slugged it out for package C, which has a select non-exclusive rights deal.