"It's About Business And Not Cricket": Former Pakistan Captain On IPL Media Rights
The Indian Premier League (IPL) media rights for the 2023-27 cycle created a lot of hype recently as it was sold for over Rs 48,000 crore. At the IPL media rights e-auction Disney Star retained the TV telecast rights with a bid price of Rs 23,575 crore. Reliance's Viacom18, won the rights for package C with a Rs 3,258 crore winning bid. As a result of this, Viacom, who also won the rights for Package B with a pay out of Rs 20,500 crore (Rs 50 crore per match for 410 matches), ended up paying Rs 23,758 crore for the entire bouquet of digital rights. The Package D, which included rights for the Rest of the world, was won for a bid of Rs 1058 crore.