IPL Rights Value To Reflect League Growth: BCCI Secretary Jay Shah
Media rights for the Indian Premier League (IPL) will capture value worthy of the league's rapid rise, especially after the addition of two new teams and strong digital growth, secretary of the Indian cricket board (BCCI) Jay Shah told Reuters. "The aspirational value of Brand IPL has surpassed anyone and everyone's expectations," Shah said in an interview. He declined to discuss any dollar figures, but said: "The valuation will mirror the rise and growth of the league."


