The World Wrestling Entertainment (WWE) will be merging with Ultimate Fighting Championship (UFC) to form a new, publicly listed company after a multi-million-dollar deal was finalised. Endeavor Group Holdings, the parent company of UFC, announced that they will hold 51 per cent controlling interest in the new company while WWE shareholders will hold 49 per cent. WWE, owned by billionaire Vince McMahon, has been in the news regarding a potential takeover and in the aftermath of the new deal, WWE will be valued at $9.3 billion while UFC, which is owned by Endeavor, is valued at $12.1 billion.