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You could call it a subtle PR coup. Or you could be cynical and describe it as a not-so-subtle wind-up designed to underline which Old Firm side is firmly in possession of the bragging rights.
Deadline-day signings Arne Engels and Luke McCowan grabbed their first goals for Celtic as the champions beat Hearts in a VAR-influenced William Hill Premiership encounter.
Brendan Rodgers has moved to clear up why Arne Engels stepped up for Celtic's penalty and NOT Reo Hatate.
Arne Engels struck on first start and Luke McCowan also bagged his maiden goal as Celtic maintained their 100 per cent Premiership start.
Sheepish Mateusz Bogusz has lifted the lid on the prospect of a move to Celtic after his Los Angeles FC exit collapsed late in the window.
Paulo Bernardo can be Celtic's next £20m superstar if he keeps up his current form, according to John Hartson.
You'll Never Walk Alone echoed around Celtic Park last Sunday and the words hit home like never before for Luke McCowan.
Luke McCowan is determined to nail down a starting spot at Celtic – and surge in to the frame for Scotland.