Watch - 'All It Takes Is Just One Day': Shah Rukh Khan Headlines ICC World Cup Promo
Bollywood superstar Shah Rukh Khan features in the new campaign video released for the the ICC Men's Cricket World Cup that is slated to be held in the country later this year. The International Cricket Council (ICC) and The Board of Control for Cricket (BCCI) have joined forces to unveil the new campaign titled “It Takes One Day” in Mumbai today. The first match of the World Cup tournament begins on October 5 and is slated to conclude on November 19 this year.