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GENEVA: The Super League project that aims to revolutionize European soccer has hired a new top executive to steer a revived plan after a failed launch last year. German former television boss Bernd Reichart is the new CEO of A22 Sports Management, the Madrid-based company said Wednesday.
Manchester United and Man City have been informed of a relaunch date for the European Super League (ESL), as the company backing the controversial project have reiterated their desire to change the face of football.
MUNICH : Bernd Reichart, CEO of the company backing a proposed Super League, said on Wednesday that European football is losing its leading role in world sport and that clubs are not maximising their potential under the current system.
European football has been placed on red alert amid the 'rebel three''s latest move to make their botched Super League a reality.
LONDON : The company backing a proposed Super League has appointed a new CEO as it continues its bid to revive the divisive idea that threatened European soccer's status-quo last year.