A report by Hopper HQ went viral on Friday, which claimed that former India cricket team captain Virat Kohli charged a mind-boggling sum of INR 11.45 crore for every single sponsored post he put on Instagram in 2023. The list was topped by football great Cristiano Ronaldo, followed by Argentine great Lionel Messi. According to the report, Ronaldo charged a whopping sum of USD 3.23 million, which approximately INR 26.75 crore. Messi, on the other hand, charged USD 2.56 million per Instagram post, which is roughly INR 21.49 crore per post, according to Hopper HQ.