Art Entertainment community UPS voice audience

The Lowry arts centre announces 'major rebranding' - to LOWRY

manchestereveningnews.co.uk

The Lowry theatre and arts centre at Salford Quays has announced a major rebrand ahead of its 25th anniversary in 2025. It's dropping the "The" and will now be known as simply LOWRY, in capitals.

Named after 20th century painter LS Lowry, the theatre and gallery complex opened at the heart of Salford Quays in 2000 and the bustling entertainment hub MediaCity has grown up around it.

Today it welcomes around one million visitors a year. The venue has been praised for the way it has engaged hard-to-reach communities with the arts and culture programme it presents.

Now, after "listening to customers and communities in the area it serves", bosses have announced their rebrand with a new website, a new brand identity and new ‘straight-talking, Salford-inspired’ tone of voice. READ MORE: Work finally begins on huge Therme water resort next to the Trafford Centre The bold new logo is now taking centre stage outside the theatre with a series of new posters.

Related News
Former Hearts sporting director Joe Savage has admitted that he regrets not bringing Nicky Devlin to the club prior to the defender joining Aberdeen from Livingston.
Manchester United sacked manager Erik ten Hag on Monday (Oct 28) after the club failed to show any progress in the Dutchman's third season, leaving the hot seat vacant for a new coach to try their luck at one of the toughest jobs in the Premier League.
Manchester United sacked manager Erik ten Hag on Monday after the club failed to show any progress in the Dutchman's third season, leaving the hot seat vacant for a new coach to try their luck at one of the toughest jobs in the Premier League.
Erik ten Hag has ultimately been proven wrong after comparing his Manchester United tenure to Pep Guardiola during the summer.
Former Love Island star Tommy Fury has reportedly turned down a return to reality TV, sidestepping an appearance in this year's series of 'I'm a Celebrity... Get Me Out of Here!' - leaving ITV in the lurch for a high-profile rematch.
Canada continues its rise under coach Jesse Marsch, jumping three spots to No. 35 in the latest FIFA world rankings.

Latest News

Change privacy settings
This page might use cookies if your analytics vendor requires them.