Jota's mesmerising exit from Celtic had fans salivating over the £25million and a chunk of change heading for the bank, but the numbers were also good news for Benfica.
It was just reward for the Hoops after they splashed out £6.5million to the Portuguese giants for a player who went on to win a domestic Treble under Ange Postecoglou and become a fan favourite at Parkhead.
Then the ever-growing shadow of the Saudi Pro League came calling as Al-Ittihad put a money-spinning offer to the champions that was accepted days after Brendan Rodgers returned to the post in Glasgow.
And while his time in Jeddah hasn't been the rosiest, Jota broke the record for fee received for the Scottish champions that had been set by Kieran Tierney's move to Arsenal in 2019.