Serena Williams entered the U.S. Open as a sentimental long shot, who, at 50-1 to win the tournament, didn't receive much support from bettors.
That's changed. The betting public is flocking to bet Williams in her third-round match on Friday against Ajla Tomljanovic (7 p.m., ESPN) and to win the tournament in what's expected to be her final Grand Slam.
The 40-year-old Williams has said she plans to «evolve away from tennis» after the U.S. Open. The betting action on Friday's match is heavy and lopsided on Williams at multiple sportsbooks.
A spokesman for sportsbook PointsBet told ESPN that the Williams-Tomljanovic match will be the most-heavily bet match of the U.S.
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