Lewis Hamilton Formula E Mexico Monaco Dubai Saudi Arabia Jeddah Riyadh Mexico Formula One Lewis Hamilton Formula E Mexico Monaco Dubai Saudi Arabia Jeddah Riyadh Mexico

‘New teams, new brand’: Formula E CEO Jamie Reigle looks ahead to Diriyah E-Prix double-header

arabnews.com

DUBAI: In the end, it proved all right on the night. Almost 40,000 raucous fans turned up to welcome Formula E’s Gen3 era in Mexico City two weeks ago, and this weekend Riyadh will host the Diriyah E-Prix double-header. “Mexico was fantastic,” Formula E CEO Jamie Reigle said. “I guess I have to start by saying there’s no denying that there was a pretty high degree of anxiety as we came into the race, for a host of reasons.

First of all, it’s the first race to the season, so inevitably it’s a mix of excited emotions and anxious emotions. “We’re talking top tier sport drivers, team principals, the manufacturers that want to win — so good that sense of anticipation, but this year that was ramped up, because it’s a brand new car, Gen3, which is a big leap forward. “And we really push the limits in terms of the car,” he added. “We reduced the weight by 60 kg, we increased the power by 100 kilowatts, a lot of changes under the hood, so to speak, as well as new tires and a new battery.

So there were some pretty well cataloged challenges that the teams faced in the testing period.” After four successful years of Gen2, Formula E seems to have been given a reboot. “From a purely commercial perspective, we launched our new brand identity,” Reigle said. “We had three new teams coming in, you had Maserati joining, in partnership with Monaco Sports Group, you had McLaren coming in, and then Cupra, coming back with the ABT team.

New teams, new brands, just everything was new, and it was really successful.” On Friday and Saturday the action moves to Saudi Arabia with rounds 2 and 3 of Formula E Season 9 taking place under the lights in Diriyah, increasingly a favorite destination for the drivers. “I was at dinner last night —

Related News
NEW DELHI: Jean-Eric Vergne of DS Penske held on to win an extraordinary first-ever ABB FIA Formula E World Championship race in India in front of a sold-out crowd and a host of dignitaries, Bollywood celebrities and sports stars.
MADRID:  Vinicius Junior had more than his goal to celebrate in Real Madrid’s 2-0 win over Valencia in the Spanish league on Thursday.
CANBERRA, Australia: Tennis star Nick Kyrgios was due to appear in an Australian court Friday to apply to have an assault charge stemming from events two years ago dismissed on mental health grounds. His lawyer Michael Kukulies-Smith appeared in a court in Kyrgios’ hometown of Canberra in October and asked for an adjournment so forensic mental health reports could be prepared. Magistrate Glenn Theakston adjourned the case until Friday, when lawyers for the 27-year-old Australian are expected to apply to have the charge dismissed under a section of the local crimes law.
JEDDAH: Mexico’s Abraham Ancer made an impressive start to the $5 million PIF Saudi International powered by SoftBank Investment Advisers on Thursday, shooting a first-round 7-under-par 63 to take the clubhouse lead at Royal Greens Golf & Country Club.
RIYADH: Pakistan’s fast-bowling legend Wasim Akram met the chairman of the Saudi Arabian Cricket Federation, Prince Saud bin Mishaal, on Thursday to talk about the future of the sport in the country.

Latest News

Change privacy settings
This page might use cookies if your analytics vendor requires them.