NEOM McLaren Formula E Team unveil world’s first generative AI-designed livery in motorsport

26.07.2023 - 13:58 arabnews.com

NEOM: The NEOM McLaren Formula E Team has unveiled the world’s first motorsport livery designed using generative artificial intelligence, to celebrate McLaren Racing’s 60th anniversary year at this weekend’s London E-Prix.

The livery, which is a collaboration between NEOM and McLaren Racing, features artwork built on visions of the future provided by drivers Rene Rast and Jake Hughes, as well as four members of NEOM’s Graduate Development Program.

Each contributor provided a personal vision, and the results were combined in an end-to-end AI process to produce the livery.

The visions were processed by a text AI to create a series of prompts, and these were used to produce an individual artwork for each vision using text-to-image AI.

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