The success of Indian athletes at the Paris Olympics 2024 are set to bring alone huge boosts to their brand value. Javelin thrower Neeraj Chopra and shooter Manu Bhaker - both of whom now have two Olympic medals - are experiencing the biggest surges in their brand value.
Neeraj won silver in javelin at Paris 2024, whilst Manu was India's breakout star, winning two bronze medals and finishing fourth in a third category.
Whilst Neeraj is set to go beyond many cricketers in his valuation, Manu is also signing up for big deals. As per Economic Times, based on data by financial advisory firm Kroll, Neeraj Chopra's valuation is set to boom from USD 29.6 million to over USD 40 million (Rs 330 crore approx).
Neeraj's brand valuation was similar to India all-rounder Hardik Pandya before the Olympics, but he is expected to eclipse him as well.