With seasons getting underway and the clock ticking down on the transfer window, some clubs will begin to panic as August passes by and they desperately try and plug the gaps in their squad they have neglected for the last two months.
Manchester United know that all too well as they considered signing Marko Arnautovic to bolster their threadbare attacking options, but pulled out due to fan backlash and Bologna's demands.
As we creep closer to the September 1 deadline it will be fascinating to see which other ageing or unfulfilled strikers they will be linked with.
Mauro Icardi is the latest, but who will be next? Gonzalo Higuain? Andre-Pierre Gignac? Diego Costa? Maybe they'll get Edinson Cavani back in for another year or take up Javier Hernandez on his offer to play for free - nothing would be surprising now.