LONDON: Inspiring the next generation of Saudis to take up sport and become champions is one of the main goals in bringing top-class sport to the Kingdom, according to the rights holder of the upcoming heavyweight boxing rematch between Anthony Joshua and Oleksandr Usyk.
Prince Fahad bin Abdulaziz, spokesperson for Skill Challenge Entertainment, spoke this week about the build-up to the fight in Jeddah as well as the legacy he hopes the bout will leave behind on Saudi youth.
The prince praised the Saudi leadership for their continued support in bringing major events to the Kingdom. “Sport and entertainment play a central role in Vision 2030, the strategy behind the nation’s transformation,” he said. “The country’s esteemed leadership are truly invested in the impact sport can have in improving the lives of its people and we are fully aligned to support the transformation.
The changes already implanted have already had a massive impact on people in our country. “You can really sense how excited Saudis are to see some of the world’s biggest sports events take place in the Kingdom.” Prince Fahad also said he believed hosting the fight in Saudi Arabia aligned with the broader ambition of growing boxing in the Kingdom.