Hythe Town manager Ira Jackson questions his side’s desire to win games amid run of 11 defeats in their last 12 league matches
Ira Jackson questioned Hythe’s desire after a sixth successive league defeat left them in the bottom two.
The Cannons’ Southern Counties East Premier Division struggles continued in a 4-2 loss at Holmesdale on Saturday.
Steadman Callender cancelled out the hosts’ opener but Town fell 4-1 behind before an injury-time consolation from Armani-Jordan Martin.
Hythe have lost 11 of their last 12 league games since starting the season with two wins and a draw, and boss Jackson knows things have to improve.
They have progressed in the FA Vase and Challenge Cup but their league form is a major concern.
“I’ve given this group of players everything they could possibly ask for from a club, and more, and somehow they can’t muster the desire to win a game of football and the focus to do the basic things,” said Jackson.
“I’ve got to sit down with the management staff and look at how we make things better.
“Over the weeks, you lose a game and it’s ‘OK, everybody loses a game’ but when you consistently lose, you’re expecting there to be some form of response within players that they don’t want to lose again.
“But that doesn’t necessarily seem to be there.
“Ultimately, I’ve come here to help the club and rebuild and change things and make things different/better than they were last year.
“They’re definitely different but they’re not better in terms of the results on the pitch.
“As a management team, and the chairman, our work rate, our intensity, our professionalism, hasn’t changed since the start of the season; it’s actually got better but no one cares about that, they care about results.
“You trust a group of players will not just follow a game plan but manage moments but, at the moment, we’re managing moments really well for other


