HS Prannoy's dream run at the World Championships ended after he lost in three games to world number 3 Kunlavut Vitidsarn of Thailand in the men's singles semifinal to sign off with a bronze, extending India's record of having at least one medallist in the showpiece since 2011.
The 31-year-old Prannoy squandered an opening game advantage and a 5-1 lead in the second as Vitidsarn, a three-time former world junior champion, dished out better defence and attack to win 18-21 21-13 21-14 and seal a second successive final spot.
Notwithstanding the loss, it was a brilliant achievement for Prannoy as he became only the fifth Indian men's singles player to win a World Championships medal.
Kidambi Srikanth (silver), Lakshya Sen (bronze), B Sai Praneeth (bronze) and Prakash Padukone (bronze) are the other medallists in men's singles.