DUBAI: The latest team to join the UIM E1 World Championship, the first all-electric powerboating series, will have a duo of high-profile principals at the helm of The Blue Rising Team in cricket superstar Virat Kohli and sports technology entrepreneur Adi K.
Mishra. Former captain of the Indian cricket team and ICC Cricketer of the Year in 2017 and 2018, Kohli is regarded as one of the game’s greatest batsmen, and boasts an Instagram following of 260 million. “I want to inspire people to have a competitive spirit and to raise awareness about sustainability issues, something I am becoming more and more passionate about as we build a family,” Kohli said. “I can’t wait to cheer for our male and female pilots racing for our team.
I’m looking forward to lining up against the likes of Tom Brady, Rafa Nadal, Sergio Perez, Steve Aoki and Didier Drogba — we’re going electric, we’re going flying over the water and we’re going to try to win it for The Blue Rising.” The Blue Rising Team name was chosen to draw attention to marine conservation and the threat posed by rising sea levels around the world, and also as a celebration of the color at the heart of India’s sports teams.
Kohli will be supported by leading entrepreneur and League Sports Co. Founder and CEO Adi K. Mishra. The LSC is a sports technology holding company that owns and operates sports teams, gaming businesses, and brands including the World Bowling League. “We are excited to partner with one of the best athletes of our generation and arguably one of the best batsmen in the history of cricket,” said Mishra. “It has also been a pleasure to work alongside Bunty Sajdeh, CEO of Cornerstone Sport & Entertainment, who has played a key role. “And the firm has already