Lionel Messi Wilfried Zaha Star Britain Usa Football Sporting basketball cycling Actor track Commentary Lionel Messi Wilfried Zaha Star Britain Usa

Commentary: The fanaticism and faddism of football fashion

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LONDON: News that Crystal Palace have become the first football club in the English Premier League to appoint a creative director was greeted by most of their fan base with a shrug. “Can he play at right back?” was among the more popular responses.

Kenny Annan-Jonathan, a “brand architect” who founded the sports marketing agency The Mailroom in 2017, has been enlisted to oversee apparel collections and fashion brand partnerships at the south London club.He has previously worked with former Palace winger Wilfried Zaha, who recently left the club after a nine-season spell, as well as West Ham’s Michail Antonio and the sprinter Daryll Neita.

Annan-Jonathan says he will create “products that go beyond typical sports team merch and grow the team’s fan base”. His first collection will debut in September.

Would you consider wearing Crystal Palace merch if you weren’t an Eagles fan? They finished mid-table last season and are relatively unknown as an international brand.

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