Al-Shabab women’s football team sign sponsorship agreement with Swiss drink brand KA-EX

27.11.2023 - 11:05 arabnews.com

RIYADH: Al-Shabab Club FC have signed a sponsorship contract with Swiss sports drink company KA-EX for the remainder of the 2023 to 2024 Saudi Women’s Premier League season.

The deal was inked on Sunday by the Executive Director of the Women’s Football Department at the Saudi Arabian Football Federation Princess Reem bint Abdullah bin Mosaad, and the CEO of KA-EX Pedro Schmidt.

Princess Reem told Arab News: “I think bringing in sponsorships, not just nationally, but internationally, is very important. (First) to advocate for women’s football in Saudi, but also to provide opportunities for female players around the world to come and play here in Saudi.” Schmidt said that Al-Shabab was the first club in the Middle East and North Africa region to sign a sponsorship deal with KA-EX. “Saudi Arabia is the first Middle Eastern country to collaborate with KA-EX … if you think of it, it’s not a surprise.

Just looking at what kind of talents you have attracted over the last few years. So, it probably makes sense that you also attracted maybe the best recovery drink out there,” he added.

Football soccer sponsorship Cristiano Ronaldo Roberto Mancini Saleh Al-Shehri Switzerland Saudi Arabia Palestine

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