YWCA's 'Add the M' campaign flips script on men's and women's sports

"It's time to add the 'M,"' said Canadian soccer star Christine Sinclair in a new video released by the YWCA on Thursday.

She, along with other influencers such as Sportsnet's Tara Slone, is helping spread the message of a new campaign that asks a simple question: "Ever wonder why men's sports are just called 'sports' but women's sports are called 'women's sports?"'

That video was launched as part of a larger campaign called "Add the M," which is looking to draw greater awareness to the inherent inequity seen between men's and women's professional sports leagues.

The campaign takes specific aim at four of the biggest sports — hockey, basketball, soccer and golf — that have men's and women's professional leagues by adding an "M" to the front of the NHL, NBA, MLS and PGA logos.

"Without the M, men's sports leagues are treated as the default for all sports, automatically leaving women out of the conversation," Sinclair said in a statement. "It's hard to fight for equality, when all of women's sports are treated as an afterthought."

When men’s sports are treated as the default for all sport, women’s sports get left out of the conversation. It’s time to add the M to shift perception and create change. Visit <a href="https://t.co/6g2yMvCQ4O">https://t.co/6g2yMvCQ4O</a> to download your badge. <a href="https://twitter.com/hashtag/AddtheM?src=hash&amp;ref_src=twsrc%5Etfw">#AddtheM</a> @YWCACanada <a href="https://t.co/CRdZMP7jmD">pic.twitter.com/CRdZMP7jmD</a>

Spearheaded by Amy Juschka, the YWCA Vancouver branch's director of communications and advocacy, Add the M came about as she was listening to an interview with Canada Soccer's president Nick Bontis.

"When he was asked about the fact that there was no professional