XFL's Dwayne 'The Rock' Johnson facing cease and desist by four Olympians over new logo: 'This looks familiar'

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Dwayne "The Rock" Johnson’s relaunch of the XFL has already hit its first major roadblock. 

The XFL unveiled its new branding on Wednesday in a video that featured the word "together" in between the letter "X" but a media and commerce company founded by Olympians Sue Bird, Chloe Kim, Simone Manuel, and Alex Morgan claim the new logo is similar to that of their brand "Togethxr." 

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"Well doesn’t this looks familiar," Bird wrote on Twitter, followed by Manuel who said: "What Sue said." 

Olympic gold medalist Alex Morgan posted a side-by-side of both logos, pointing out the similarities between the two.

"Imitation is the sincerest form of flattery, I guess? Shout out to my team at Togethxr for creating a badass brand name, logo, and background story that resonates for so many."

Bird’s fiancee, U.S. women’s soccer star Megan Rapinoe, suggested on Twitter that Johnson is facing a cease and desist over the new branding. 

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"Welp. This is awkward," she wrote. "Only thing [Johnson] and [the XFL] are gonna be cookin up is a response to the Cease and Desist and an ENTIRE new brand ID [Togethxr] got this on [lock] boys."

Johnson has yet to respond publicly over the claims of his design that he says represents the "intersection of dreams and opportunity." 

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The XFL folded during the 2020 season as the coronavirus pandemic shut down sports leagues across the U.S. The league started a week after Super Bowl LIV. It featured eight teams from markets across the U.S. The