WWE legend says he knew Danhausen would be a ‘marketing machine’

WWE Hall of Famer Booker T talks to Fox News Digital about the rise of Danhausen.

Danhausen’s popularity in WWE skyrocketed over the course of just a few weeks.

He made his debut at the Elimination Chamber, stepping out of the mystery box that left "Raw" general manager Adam Pearce and "SmackDown" general manager Nick Aldis befuddled for weeks. While his character didn’t exactly resonate with fans at first, he became uber popular as he "cursed" several of his pro wrestling colleagues.

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Danhausen is introduced during WrestleMania 42 at Allegiant Stadium in Las Vegas, Nev., on April 19, 2026. (Ethan Miller/Getty Images)

WWE Hall of Famer Booker T said he believed Danhausen would work no matter what.

"When Danhausen came in, everybody crapped on him," he recalled in an interview with Fox News Digital. "Everybody was like, ‘Man, what the heck is going on? This is not gonna work.’ Everybody except me. I’m literally the minority in this whole thing. I said, look guys, I don’t know what everybody is thinking about but when you take wrestlers and characters like Danhausen out of the wrestling business, you lose sight on what the wrestling business truly is.

Danhausen enters the ring during "Monday Night Raw" at Golden 1 Center in Sacramento, California, on April 13, 2026. (Rich Freeda/WWE)

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"We need the George ‘The Animal’ Steeles of this business. We need those characters that’s going to come out and bring the levity down and just make you feel a certain way and just fun for you. And I said this guy is going to be a merchandizing, you know, a marketing machine. And he’s proved to be everything that