WSL clubs see ticket demand surge after Lionesses’ Euro 2022 win

The impact of England’s Euro 2022 success was underlined on Wednesday when Women’s Super League clubs reported significant increases in interest from fans.

Brighton said they had sold more season tickets since Saturday – the day before the final at Wembley – than in the whole of last season and there was a similar picture elsewhere. The season starts on 9 September.

Nine WSL clubs told the Guardian that sales of match and season tickets were up on last season or that they had experienced a surge in interest. The other three did not offer figures on a day when it was announced that the Lionesses’ October friendly against USA at Wembley had sold out in 24 hours.

Brighton, Chelsea, Leicester, Liverpool, Manchester City, Tottenham and West Ham reported sizeable upticks in season-ticket sales. Promoted Liverpool said they had experienced a 254% increase and City, who England’s Wembley match-winner Chloe Kelly plays for, said their figure had effectively doubled and was at a record level.

Tottenham said they, too, had sold an unprecedented number of season tickets and West Ham reported their figure was up 20% on this time last year. Leicester’s figure is up 22% on last season’s total after sales opened on Wednesday last week, with a 228% increase in purchases on Sunday and Monday.

Arsenal said that on Sunday and Monday they had sold 7,000 tickets for the home game against Spurs at the Emirates Stadium in September, and that more than 10,000 seats had now been bought. Reading were encouraged by their figures too and hope to match last season’s record attendance of 1,500 in their opening match.

Three Women’s Championship clubs also reported record-breaking season-ticket sales over the past few days: Durham, London City Lionesses