World Cup organisers in Qatar finalize policy to allow beer sales to fans

FIFA said Saturday fans will be allowed to buy Budweiser beer with alcohol within the eight stadium compounds — though not at concourse concession stands — before and after games, and during evenings only at the official “Fan Festival.” That is being held in a downtown Doha park.

Game tickets promising access to Champagnes, wine, liquor and beer for hospitality clients at Qatari stadiums have been on sale since February 2021 as part of corporate packages offering “premium beverages.”

The beer policy affecting most fans was announced just 11 weeks before the first game and finally fulfills an expectation since Qatar campaigned 12 years ago to be the first World Cup host in the Middle East.

Budweiser has been the exclusive World Cup beer brand since 1986 and parent company AB InBev renewed its deal through 2022 with FIFA in a 2011 signing after Qatar was confirmed as host.

FIFA said Saturday that Budweiser with alcohol will be sold “within the stadium perimeter prior to kickoff and after the final whistle.”

“Inside the stadium bowl ticket holders will have access to non-alcoholic Budweiser Zero,” soccer’s world body said. “At the FIFA Fan Festival, Budweiser will be available to purchase from 6.30 p.m."

Qatar’s organizing committee and AB InBev declined comment Saturday on the issue.

Alcohol is more available in Qatar than some Middle East states though it is served only in hotel restaurants and bars that have licenses. It is illegal to consume it elsewhere.

Still, Qatar has had to relax its regulation of alcohol for the 29-day tournament starting Nov. 20. It is expected to attract more than 1 million visitors including fans from 31 other nations to the tiny Emirate.

Qatar has tested its alcohol policies at soccer games