Women say 'unreal' Aldi £7 anti-ageing cream is 'magic in a pot' and 'can match' £800 cream

Women are heaping praise on Aldi for its £6.99 anti-ageing cream which people are calling 'amazing' and 'magic in a pot'. Aldi's Lacura Caviar Illumination Day Cream costs £6.99 a pot, and has racked up hundreds of five-star reviews thanks to its line smoothing and wrinkle eliminating properties.

The cream is a dupe for La PRAIRIE's Skin Caviar Luxe Cream Premier, which costs a whopping £799.99 per pot on the Selfridges website. That's a saving of £793.

Some shoppers are so impressed with Aldi's anti-ageing Caviar cream, they say it beats more expensive anti-ageing creams, which can cost hundreds of pounds. Aldi's £6.99 Lacura Caviar Illumination Day Cream is usually out of stock in supermarkets as it's so popular, but is available to buy online.

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Aldi's description reads: "The Caviar Illumination Day Cream is the perfect way to start your day. Light in texture and full of luxurious ingrediants, this product will keep on working throughout the day long after you have applied it. With added SPF, it is a must for any skin-conscious beauty lover."

One five-star reviewer wrote: "Absolutely amazing cream. I've gone from using No.7 illumination cream to this and I absolutely love it, goes on a treat, not to heavy, gives a fab natural glow and when we had the sunny weather I used this as sunscreen, just gone to buy more and it’s sold out and I only have a very limited section of creams and that in my local store…. I hope it comes back in soon! I’ll never go back to no.7 this is so much better and less than a 1/3 of the price."

Another said: "Just finished my first jar and can honestly say that it is as good as if not better than all the other