Women's Super League generates record revenue on back of England's success

Women's Super League (WSL) clubs generated 48 million pounds ($61 million) in aggregate revenue in the 2022-23 season, a rise of 50 per cent on the previous campaign, Deloitte said in its Annual Review of Football Finance published on Thursday.

The aggregate revenue in the WSL has been steadily increasing every year and the figures for the 2022-23 season - which followed England's triumph at Euro 2022 - were more than double that of the 2020-21 campaign (20 million pounds).

The report also said that the cumulative attendance surpassed one million for the first time across the WSL and the second-tier Championship in the 2023-24 season, a knock-on effect after England finished runners-up at the 2023 World Cup.

As clubs capitalised on the surge in popularity by having women's teams play in their main stadiums, matchday revenues among WSL clubs grew to seven million pounds while average attendance was up nearly 200 per cent on the previous season.

"WSL clubs are home to world class players whose success on the international stage has drawn new fans to the domestic game," Deloitte Sports Business Group's Jenny Haskel said.

"Driving a loyal fanbase, habitual viewing and distinct commercial partnerships was a clear priority for WSL clubs in the 2022-23 season and the soaring revenue growth achieved demonstrates the strides that have been made."

Arsenal's women will play 11 of their home games at its 60,000-capacity Emirates Stadium next season, making it the primary venue for the team.

Deloitte expects the WSL club aggregate revenue to reach 52 million pounds in the 2023-24 season, which could rise to 68 million pounds in the upcoming campaign.

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Although the average revenue for WSL clubs was four million pounds in the 2022-23