WNBA Star Sophie Cunningham's player exclusive Adidas shoe sells out in less than an hour online

WNBA star Sophie Cunningham shares her powerful message about standing up for girls' sports amidst criticism. She reiterates her commitment to truth and protecting young girls in locker rooms and sports from competing against biological men, despite receiving negative feedback about her stance on transgender athletes. This comes after she retweeted a CBS Sports host years ago.

Sophie Cunningham has quickly become arguably the second-most popular player in the WNBA, only behind Caitlin Clark, of course. She is a viral star on TikTok, one of the most efficient three-point shooters in the league, Clark’s defender when she’s bullied, a Sports Illustrated Swimsuit model, and recently, an unapologetic defender of keeping women’s sports female. She’s the whole package, and many companies are taking advantage of her stardom, including Adidas.

On July 10, Adidas announced a player-exclusive Sophie Cunningham shoe that would be available for purchase in 10 days. The Crazy Energy "Sophie Cunningham" PE, a pink gradient colorway, released Friday morning for a retail price of $120.

Indiana Fever guard Sophie Cunningham reacts after scoring during the second half of a WNBA game against the Seattle Storm on Sunday, May 17, 2026, at Gainbridge Fieldhouse. (USA TODAY Network via Reuters Connect)

JENNIFER SEY REVEALS ALLEGED COMMUNICATION WITH SOPHIE CUNNINGHAM AMID RECRUITMENT PITCH FOR XX-XY ATHLETICS

Friday morning, in collaboration with Adidas, Cunningham posted a video of her in an unmarked van full of her new sneakers with the caption: "today's the day. who's ready for the drop?", which has attracted over half a million views across Instagram and X in its first three hours of posting.

Within minutes of the social media promotion,