Warner Bros. Discovery partners with Renault to launch new creative campaign during 2023 French Open at Roland-Garros

Warner Bros. Discovery has teamed up with French car manufacturer Renault for an all-encompassing integrated marketing campaign imagined with their media agency OMD France and the sport marketing department of Fuse France to connect tennis fans with their heroes during Roland-Garros.

As part of the campaign, which will run throughout the fortnight of the second Grand Slam of the year, Renault – a premium partner of Roland-Garros – will be a key sponsor of Eurosport’s coverage of the tournament, enjoying increased visibility on its linear platforms through over 200 spots across Eurosport 1 and Eurosport 2. Ad Complementing the on-air campaign and following last year's production of a short-form series broadcast on Eurosport’s digital platforms in collaboration with the iconic John McEnroe, will be a five-episode series delving into the mindsets of three of the sport’s most exciting talents.

Roland-GarrosAlcaraz says he 'played a great level' despite the tricky windy conditionsAN HOUR AGO Produced by Eurosport with the support of Fuse France, the short-form series will give an insight into what unites Renault ambassadors Felix Auger-Aliassime (world number ten), Diede De Groot (world number one in both singles and doubles wheelchair tennis) and Luca Van Assche (youngest player in the top 100) as they look to cement their position at the top end of professional tennis. The series will be broadcast on Eurosport’s social and digital platforms, including Europe’s number one sports destination Eurosport.com, adding another layer to its unrivaled coverage of Roland-Garros, which will include the latest news, views and interviews from the clay courts of Paris.