Utah Mammoth revealed as permanent name of Salt Lake City's NHL team

The NHL team in Salt Lake City is now known as the Utah Mammoth.

Owners Ryan and Ashley Smith unveiled the franchise’s permanent name Wednesday after more than a year of fan input and voting.

"From Day 1, we committed that this team would be built with and for the people of Utah, and we are excited to celebrate today’s launch with the entire state," they said in a statement announcing the name. "The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from and the unstoppable force we’re building together."

Mammoth replaces the inaugural season placeholder name Utah Hockey Club, which was also one of the three finalists. Yeti was taken out of consideration when the cooler company bearing that name could not come to a copyright agreement with Utah ownership, and Wasatch — a reference to the state’s mountain range — was quickly replaced as an option by Outlaws.

The primary logo and color scheme of the Utah Mammoth incorporates the mountains of Utah into the design of the mammoth itself. (Image credit: NHL)

The Mammoth are maintaining the same black, light blue and white color scheme and the road jerseys with UTAH diagonally down the front. The logo includes a nod to the mountains, the shape of the state and a curved tusk that forms a "U."

Mammoth fossils have been found throughout Utah, including a complete skeleton in Huntington Canyon in 1988. The team said "Tusks Up" will be its rallying cry.

Utah has an exciting summer ahead holding the fourth pick in the draft, the first phase of arena renovations taking place and more than $20 million in salary cap space for general manager Bill Armstrong to make a splash in free agency and trades. With young talent like captain Clayton