Universal Music and ClicknClear sign global deal for sports routines

MILAN, Feb 12 :

Universal Music Group and rights‑tech platform ClicknClear have signed a global licensing deal enabling athletes to license music from UMG for use in choreographed sports, the companies said in a joint statement on Thursday.

The agreement gives athletes worldwide access to UMG's catalogue for routines in sports including gymnastics, figure skating, artistic swimming, dance, dressage and jump rope. 

The deal comes just days after Spanish figure skater Tomas‑Llorenc Guarino Sabate was nearly prevented from performing his Minions-themed short programme at the Milano Cortina Olympics due to a rights dispute. 

Universal Studios and Pharrell Williams, who composed part of the music, eventually reversed their earlier objection after a wave of global support for the Spaniard on social media.

"This deal marks further progress in our mission to bridge the gap between the music industry and choreographed sports,” ClicknClear Founder and CEO Chantal Epp said, adding that the partnership would also create new monetisation opportunities for UMG’s artists. 

"We have seen first-hand the demand from athletes for access to UMG's catalogue, which contains some of the world's most iconic music." 

With more than 150 million athletes participating in choreographed disciplines globally, UMG and ClicknClear said the deal addressed a multi‑billion‑dollar demand for music licensing in sport.

Before 2014, ice dancers were the only figure skaters allowed to use music with lyrics in competition. 

The International Skating Union broadened the rules for the Sochi Olympics, allowing spoken and sung music across all figure skating disciplines, transforming the sport's soundscape overnight.

ClicknClear, which already works with international and