UConn Final Four run could trigger a $50M furniture giveaway for Massachusetts-based Jordan's Furniture

Michigan, Arizona, Illinois and UConn are in the Final Four. Colin Cowherd discusses the matchups and asks if this is the best Final Four ever.

More than four decades ago, Eliot Tatelman worked with his father at a New England furniture store. He likely never expected that, years later, a bold bet tied to the 2007 World Series run by the Boston Red Sox would land him on a championship float alongside the franchise’s biggest stars.

As the parade wound through Boston’s streets, some attendees held signs that said "Thanks for the free furniture," a nod to the retailer’s promotion. 

Now, Tatelman’s Jordan’s Furniture is revisiting the idea with a similar promotion, betting on how far UConn’s men’s and women’s basketball teams will advance in this year’s NCAA Division I tournaments. 

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Braylon Mullins (24) of the UConn Huskies celebrates after shooting the game-winning 3-point basket during the second half against the Duke Blue Devils in the Elite Eight of the 2026 NCAA Tournament at Capital One Arena March 29, 2026, in Washington, D.C. (Emilee Chinn/Getty Images)

The retailer promised refunds totaling up to roughly $50 million if both Huskies teams reach — and then lose — their respective national title games. Eligible furniture must have been purchased from Jordan’s Furniture between Jan. 20 and March 1, according to the company’s website.

2026 NCAA WOMEN'S BASKETBALL TOURNAMENT SELECTIONS REVEALED

Tatelman served as the furniture retailer’s CEO, but the family-run business’s day-to-day operations continue to be overseen by his children.

The UConn women’s team faces South Carolina Friday at 7 p.m. ET in Phoenix, while the men’s team meets Illinois Saturday in