Tom Brady implores parents to 'teach your kid the right values' amid rise of NIL in college sports

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The college football landscape has been described as the wild west in recent years as athletes have earned sums of money off of their names, images and likenesses as well as been able to use the transfer portal to find the best schools that fit their needs.

Tom Brady admitted in a conversation with FOX Sports college football analyst Joel Klatt that he was happy he didn’t have to deal with some of the things that college football players are dealing with today while at Michigan.

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Tom Brady appears at American Dream for the grand opening of Card Vault by Tom Brady, a sports card and memorabilia retailer, East Rutherford, Friday, Apr. 11, 2025. (Anne-Marie Caruso/NorthJersey.com / USA TODAY NETWORK via Imagn Images)

He suggested that players aren’t necessarily better off because of NIL and the frequent use of the transfer portal and put the onus on the athletes’ parents to instill resilience in them at a young age.

"They're young. They don't have life experience," Brady said on "Big Noon Conversations." "It should be the parents. Be a good parent. Teach your kid the right values. What's going to sustain them in their careers over a period of time? Whether it's football or whether it's business or whether it's teaching or law school or medical school or a trade, whatever you want to do, you're going to have to go through hard things in your life. You're going to have to make tough choices. The value isn't always about the last dollar.

"So I think all these things that are happening