This chaotic collaborative online fan art project keeps the Battle of Alberta rivalry alive

Alberta's celebrated sporting rivalry — between the Edmonton Oilers and the Calgary Flames — reached a whole new level and an entirely new platform last week. 

It started as a single pixel as part of a rare online fan art project on the social media platform Reddit and quickly turned into the latest Battle of Alberta.

Reddit is a discussion website that consists of threads or communities called subreddits where users come together to discuss specific topics. 

One specific subreddit, r/Place, created a blank canvas where users could create a pixelated image. 

The caveat is that a single user can only drop a single pixel of colour every five minutes. That time delay, however, allows other users to try and take over the same area with their own artwork. 

It's easy to foresee what happens then when thousands of people from around the world all come together to create their favourite memes, cartoons and words in a dense, mishmash piece resembling pixelated art straight from the MySpace era.

To ensure the prime real estate on the canvas doesn't get hijacked and erased, users need to come together to collaborate on the project.  

That's why the Oilers and Flames fans came together to create their respective logos. 

"It's a really interesting social experiment,"  said Brock Leavitt, an Edmontonian who worked on the Oilers logo. 

"[People] just kind of band together and kind of stake their claim on a piece of territory on the canvas. 

"It's really interesting how it all comes together."

Fans from each hockey group connected on Discord, an instant messaging app frequently used by gamers, and started discussing a strategy to place and hold the location of their logo.  

Hundreds of Flames and Oilers fans battled for days creating