The TikTok sensation loved by Phil Foden, Jo Whiley and Gabby Logan

A Manchester business has set its sights on future growth after becoming a TikTok sensation and welcoming Manchester City star Phil Foden as a shareholder.

Levitex is run by James Leinhardt and sells a range of pillows and mattresses made from a special type of foam that was created by its team at Manchester Science Park.

The company was launched in 2019 through a Kickstarter campaign which smashed its original target of £10,000 to end up raking in more than £32,000 from over 440 worldwide backers.

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Since then the business has continued to grow and counts the likes ofJo Whiley and Gabby Logan among its celebrity fans as well asParalympic gold medallist Richard Whitehead, Olympic gold medallist rower Will Satch and former professional track cyclist Ed Clancy.

The entire Team GB Paralympic team were supplied with Levitex products for the Tokyo games and the company has recently enjoyed huge success after joining social media platform TikTok towards the end of last year.

In an exclusive interview with the Manchester Evening News, Mr Leinhardt has revealed his future plans for the business, the importance of TikTok to the brand and how Phil Foden was convinced to invest.

Mr Leinhardt's company has recently hit a worldwide audience after it joined social media platform TikTok in November 2021.

Using it to spread the word about sleep posture, Levitex has so far racked up 6.4 million likes while his most viewed video has been watched more than 7.9 million times.

On why the platform is so important to the company, he said: "TikTok is phenomenal for us. When I started the mission we made a sleep system to manage the posture of really poorly patients