The NFL saw what Taylor Swift did for ratings—now they’re staging QB romance for Gen Z: Report

Social media erupted after two viral videos showed Los Angeles Chargers quarterback Justin Herbert getting affectionate with fiancée Madison Beer at training camp—with some fans claiming the soft-spoken moment was a sign of distraction or weakness from the QB. To separate the noise from reality, behavioral scientist and body language expert Dr. Abbie Maroño breaks down both clips. Analyzing their posture, proximity, and nonverbal cues, Dr. Maroño explains why critics and over-analyzing Chargers fans need to take a step back and remain calm.

You actually have to respect this social engineering out of the NFL.

It turns out those viral moments last week between quarterbacks and their girlfriends that suddenly popped up on your social media feeds might not have been as organic as they appeared, according to a report from Front Office Sports.

In one video, pop singer Madison Beer was seen caressing Los Angeles Chargers quarterback Justin Herbert's face as if the two were shooting a scene straight out of a reality show. Some were blown away by the level of "petting" that Beer exhibited, even though the two just got engaged in late July.

Even with that dynamic in play, the interaction seemed over-the-top, and now we know why. Front Office Sports claims a league source told the outlet that the "canoodling" camp videos were "partly coordinated." Model Olivia Ponton, who has been rumored for years to be Joe Burrow's girlfriend, and Jaxson Dart's girlfriend Marissa Ayers were also said to be included in this campaign.

You can thank the Taylor Swift effect.

During the 2023 season, after Swift appeared at five Chiefs games during December, Morning Consult Brand Intelligence's data found that 64% of Gen Z and Millennial women surveyed