The duality of Keon Coleman: the fun-loving and cerebral Buffalo Bills wide receiver - ESPN

ORCHARD PARK, N.Y. — Keon Coleman sees your social media comments.

«Everything,» the Buffalo Bills rookie wide receiver clarifies. «I don't go out my way to see it, but I see everything. It's funny… it's laughable cause nobody really knows me except my family. So, it's like, I don't really care. It don't affect me. I'm mentally strong.»

There are some misconceptions about the youngest player on the Bills, or at least the side of him the world saw when he first became an NFL player. Coleman, who turned 21 in May, was being his authentic self,but the internet — as can be the case — ran with things.

Perhaps you've seen the clips. All samples of, «That's just Keon.» It's a phrase that comes up often.

Examples include: Coleman talking about his yellow jacket after a reporter asked about it during his introductory news conference; Coleman running down the field in his new home stadium and visualizing a touchdown; Coleman grabbing a cookie on his way out of the Bills media room; Coleman describing himself as "Tiger Wish-He-Could," in reference to his golf game.

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Social media was lit ablaze by the player who arrived at One Bills Drive and was simply himself.

The videos were far-reaching enough that Hall of Fame wide receiver Andre Reed surprised Coleman on his birthday at the NFLPA Rookie Premiere event in a similar yellow jacket and with cookies.

A straight-shooter, Coleman doesn't understand where the belief that he loves cookies came from — he was just hungry. He said he doesn't have any in his home; «people blow everything out of proportion,» he said.

It's all authentic,